Signals
Brand Superlatives
Ranked signals from the current Brand Signal Cards: market value, age, profit, vehicle sales, and source-mark value.
- Brand cards
- 9
- Guides
- 2
- Entries
- 9
- Status
- Current
Superlative / market value
Most valuable public-company mark
Apple: USD 4.30 trillion, observed 2026-06-24.
Superlative / profit
Highest USD net income in the current set
Alphabet / Google: USD 132.170 billion, source-backed and dated.
Superlative / age
Oldest active signal starts in 1926
Lufthansa, Rolex carry the earliest active-brand year in the current set.
Superlative / vehicle sales
Largest automaker by vehicle sales
Toyota: 9.595 million vehicles sold in FY2026.
Superlative / proof clarity
Strongest proof-clarity score
Toyota: 10/10 for making brand proof visible in the current score set.
Superlative / service visibility
Clearest service-visibility signal
FedEx: 10/10 for making the promise visible at the service handoff.
Superlative / mark portability
Highest mark-portability signal
Nike: 10/10 for carrying recognition across products, media, culture, and use moments.
Superlative / ownership trust
Strongest ownership-trust score
Rolex: 9/10 for turning ownership into a proof signal, not just a purchase.
Current cards
Current Brand Signal Cards
Alphabet / Google, McDonald's, Samsung are the latest Brand Signal Cards.
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Find the current set from here.
Use these pages to move by brand name, market, lesson, or private work.
More Brand Signal Cards and guides can appear here as the library grows.