Logo Redesign Cost and Checklist

A logo redesign cost checklist should cover recognition loss, rollout scope, hidden asset replacement, favicon and app icon scale, signage distance, shelf or thumbnail reading, search memory, and customer habit.

Use the scale below to rate each of the six checks, then add the ratings for a total from 0 to 18. These are GYB editorial review prompts and proposed decision bands, not a validated risk model or evidence that a launch will succeed. Record the evidence behind every rating and resolve missing critical evidence before approval.

The file cost is not the brand cost. Score the public surfaces the mark has to survive.

These traps make a cheap design file expensive.

A high score records the reviewer’s assessment of completeness. It does not establish that risk is controlled; inspect the evidence and unresolved risks before choosing a rollout.

Logo cost is the redesign plus every public surface it touches.

The same redesign move can protect memory or destroy it.

A logo file can be cheap. A logo change is not cheap when it breaks recognition, requires many surfaces to be replaced, or forces the buyer to relearn the brand at the point of choice.

The checklist should ask what the old mark still does. If it helps people identify, trust, find, or remember the brand, the redesign needs a bridge or a better reason.

Put the old and new mark into the real places where the buyer sees it: favicon, email, invoice, product card, package, ad, shelf, mobile header, map listing, signage, and AI image result.

Then write the rollout scope. If the scope is unknown, the cost is unknown.

The page should tell the reader which file to build next.

If the logo change affects a real rollout, run the rebrand risk gate or send the decision file.